A few years ago, Albanian TV station Zjarr became widely discussed after choosing a very unusual style for its news broadcasts. Instead of using the traditional serious newsroom look, the channel featured presenters in revealing outfits while delivering the news. The idea quickly caught attention, and many viewers were left debating whether it was a creative media strategy or a step too far.

The station’s owner defended the decision by saying the format was meant to symbolize openness and transparency in news. According to him, the channel wanted to present information in a direct way, while also standing out in a competitive media environment. Whether people agreed with the idea or not, it clearly worked as a publicity move because the presenters and the channel became widely talked about.

Some of the anchors became well known almost overnight. Their appearances on screen brought higher attention to the broadcasts, but also brought criticism. Supporters said everyone was free to watch or change the channel. Critics argued that the format distracted from serious journalism and raised questions about how women are presented in the media.

Years later, the story is still discussed because it touches on a bigger issue. How far should media companies go to attract viewers? For some, the format was bold and memorable. For others, it crossed a line. Either way, it remains one of those live TV choices that people did not forget easily.